If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with t..
“ If you can’t keep up with the chatter, you have a skewed noise-to-sound ratio. Your network may or may not be made of valuable communicators on a given topic, but without real-time curation by Twitter or another source, you are left with a less than stellar experience.” - Chris Copeland (CEO of GroupM Next)
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
“I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand ‘likes’ for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted.”
More real world advice for brands from Augie:
“ social media departments tend to hang on every little detractor event and still focus too much on posting photos designed to get likes rather than to make a brand impression. Most seem not to not understand these efforts have little to no impact on the brand. In part, this is because they are focused on bad metrics that are not tied to business results (such as the number of likes and retweets) and in part because social media departments do not have the power to change what matters most—customer service, product quality, packaging, etc. Right now, many social media professionals are working around the edges rather than at the core where change is needed, …”
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The