The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers including an increase in social media budgets, an increase in marketer optimism, and a disconnect between these as a result of poor analytics and attachment to the bottom line.
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
As part of Intelâs mission to be regarded as more than just a chip maker, the anthropologist Genevieve Bell leads a globe-trotting team that is trying to learn what people crave in their electronics.
Combine the largest American television audience in history with the greatest revolution in communications since the telephone and consider the power of the conversations that happen - millions of humans connecting in real-time at a singular Super Bowl party. When a company tries to turn that party into it’s own branded lottery, it clearly shows that many marketers still don’t understand the connection between TV and social media
MIAMI BEACH — A new survey of 19 TV producers and showrunners shows that there is excitement for opportunities provided by having viewers use a second screen while watching their favorite shows — but primarily as a tool to drive viewers back to the content on their TVs.
Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network.
The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kennedy, timed to premier the week before the 50th anniversary of the assassination of JFK, Nat Geo wanted to make a big impact on Twitter to build excitement and drive viewership. Armed with Twitter-savvy celebrities [&]
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
The analyst who has accurately predicted Facebook’s big stock swings just offered a sour view on the social network’s near-term future.
Twitter is raising money on the concept of Social TV and Facebook has just been downgraded by a leading analyst due to lack of ability to monetize around Social TV. This proves there is a massive behavior trend still lacking a proper outlet in the social market.