Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
The analyst who has accurately predicted Facebook’s big stock swings just offered a sour view on the social network’s near-term future.
Twitter is raising money on the concept of Social TV and Facebook has just been downgraded by a leading analyst due to lack of ability to monetize around Social TV. This proves there is a massive behavior trend still lacking a proper outlet in the social market.
Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you haven’t opened in months? What happened to those guys, anyway?
Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms.
What’s the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising — now Twitter is announcing a partnership with Datalogix that should give large consumer packaged goods brands some answers. The basic goal of the progra..
THR: Do you consider Twitter to be complementary or competitive to Zeebox?
Rose: Right now, second screen is like California in the 1800s. There’s a vast amount of open space and no one knows quite where the treasure is buried. Right now I think there is plenty of opportunity, and I don’t think we are running into each other. That said, all the incumbents are looking to create new propositions. The way I see it, Twitter is doing one thing, and the interface looks nothing like Zeebox. It doesn’t have a program guide; it doesn’t interface back in to the TV. People will be looking to add new features, but they are different propositions, and I don’t see major collisions, at least in the near term.
In fact, among social media sites, talks that are related to television shows account for a substantial portion of social media activity as a whole. As such, marketers and industry players that are focused on television decided they need to ride along this recent habit among consumers.
"More specifically, social media has a much higher impact on drawing the so-called “repeaters” to watch more episodes than it does in recruiting “infrequents” to become viewers.
For the regular viewers of a program, there are three factors that are all strongly associated with increasing the probability of viewing a particular program. The first of these is “digital 1 to 1,” which includes text, instant message, and emails – private communications mainly between two people. The second of these is social media — Twitter, Facebook, GetGlue, etc. And the third factor is offline word of mouth conversations.”
Part 1: I’ve made the claim several times that when we research the effects of social media on television there are some lessons to be learned from the Ad world that are not always strictly related to advertising. These lessons provide key insights that should be studied by broadcasters, Apps, research firms and the ecosystem…
The rising popularity of the image in social media has further transformed the way we share our lives with one another. Photos, once slices of a moment in the past — sunsets, cappuccinos, the family vacation — are fast becoming an entirely new type of dialogue.