May 2013
10 posts
4 tags
Dijit Brings Its Personalized Social TV App To PCs... →
If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with t..
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Reports of Social TV's Death Have Been Greatly... →
Social TV has planted a flag in American soil. Image: NicolasLoubet/Flickr I read an interesting piece in TechCrunch coined, “Twitter Dominates Live TV
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These Are the Biggest Hurdles Facing Social TV →
“ If you can’t keep up with the chatter, you have a skewed noise-to-sound ratio. Your network may or may not be made of valuable communicators on a given topic, but without real-time curation by Twitter or another source, you are left with a less than stellar experience.” - Chris Copeland (CEO of GroupM Next)
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ESPN, Twitter Expand Tie-Up →
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
“Fox and Twitter have entered into a partnership to promote the...”
– Fox, Twitter join in promotional partnership
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"Sentiment That Matters," with Augie Ray | Social... →
“I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand ‘likes’ for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted.”
More real world advice for brands from Augie:
“ social media departments tend to hang on every little detractor event...
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Data Analysis Should Be a Social Event →
How working co-creatively can transform your businesses.
LOVE the idea of group “Data Dives” (that include creatives) for business
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How Long Will You Be Willing to Tweet for Free? →
The Carr-Benkler wager, seven years later.
April 2013
9 posts
4 tags
Proof that the Social Currency Around Television... →
Living in the Golden Age of television has a downside: Everywhere you go, it seems as if all anyone wants to talk about is TV. Burning out on the discussion of Girls.
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Second screen app NextGuide adds real-time syncing... →
NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel’s popular TV shows. App users will find a more immersive …
The USA / NextGuide partnership could yield some interesting results.
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Twitter reaches new milestone with ad deal -... →
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The
HUGE.
A Comedy Show That Comes via a Hashtag →
Comedy Central will use Twitter to host a comedy festival. The partnership between the two companies represents the evolving relationship between television and social media.
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Twitter might be making TV deals with Viacom &... →
If a rumored music service wasn’t enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.
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Twitter does drive sales says Deloitte study |... →
The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | Marketing Magazine
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How Big Brands Organize for Social →
via Digiday by Giselle Abramovich
When a conversation spikes on Facebook for Mondelez, the company is able to understand what about its post got people so excited and engaged. It uses these learnings to inform marketing in other channels, like TV. As a result, Mondelez is seeing that its TV spots are now twice as effective.
Always listen with Bonin Bough talks social.
Fake Twitter Followers Becomes Multimillion-Dollar... →
Far from slowing, the market for fake Twitter followers seems to be taking off. Despite efforts by Twitter to check for fake accounts, the underground market is becoming more sophisticated. In many cases, high-quality fake Twitter accounts are nearly impossible to tell from the real thing. Those that sell them claim that they can make up to a million dollars in one week.
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What if TV Becomes the Second Screen to Twitter? →
via Networking Exchange by Brian Solis
“The key to remember is not to judge the success of the ad by the number of Tweets, as that frequently represents only a small subset of those who are exposed to the message. That’s a ratio that you can change. Nonetheless, those exposed and those who tweet demonstrate value to brands. Doing so increases lift and overall brand metrics…”
...
March 2013
7 posts
3 tags
Social TV Use Triples in Last 18 Months →
via PRWeb by TDG
In a new report released by TDG, Social TV: Myths, Facts, and the Future, social TV use by American television viewers is forecast to grow significantly over the next seven years, driving major changes in the business landscape for television and online/Over-the-Top (OTT) video.
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Why Hashtags Should be Considered #Harmful →
via Nieman Journalism Lab by Daniel Victor
“Does this mean the millions of Twitter users who deploy such hashtags to increase their reach are all wrong? Well…yes. We certainly have a history of carrying out myths in technology. Shaking a Polaroid picture didn’t make it develop any faster. Blowing on Nintendo cartridges didn’t help, either. We’ve all been told at some point that hashtags...
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How Brands Can Get Up to Speed in a Real-Time... →
via FastCoCreate by Shankar Gupta
Real-time can’t be run by a committee. When looking to take advantage of a major media event, identify someone on your team to make the call on whether the risk is worth the potential reward. This will help expedite the approval process without having to enter multiple rounds. That person needs to be immediately accessible and empowered to make decisions, so that...
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Twitter Approaches Holy Grail of Interactive TV... →
via Lost Remote by Cory Bergman
We’re starting to see some of the early products, and as is customary with Twitter, we’re seeing it first with an API partner. TBG Digital was given an early run at the adverting API, and this week it announced a new product called “Calendar Live” which gives marketers the ability to buy Promoted Tweets in sync with TV shows. While marketers could already do this...
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The Problem with Facebook Data →
via The Toad Stool by Alan Wolk
“But while the Like button has become ubiquitous and a seeming smash hit for Facebook, it does not appear to be used in any consistent manner. That was its selling point: a lower key way for users to indicate approval for a brand, but it’s also it’s Achille’s heel: if users aren’t displaying any sort of consistency in the way they use the like button, then...
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Television's Future Has a Social Soundtrack →
via Harvard Business Review by Deb Roy
“We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won,...
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Facebook, Twitter, Television, and the Second... →
via WindMill Marketing by Chris Treadaway
…And according to Mashable, it (Facebook) had roughly an 8-to-1 advantage over Twitter in terms ofOscar 2013 social interactions. So why is Twitter the alleged #1 social network for live events? A few reasons:
Edgerank — News Feed real estate is and remains to be cherished by Facebook Users.
Shelf life of a Tweet vs. Facebook Status Update —...
February 2013
16 posts
6 tags
JWT Launches "Walter" a Pop-Up Agency for Startups... →
via Ad Age by David Teicher
Startups can win a marketing and media strategy from a great agency.
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WatchIncredibly powerful deck from Wieden + Kennedy.
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WatchLove this new spot from Second Market and the Mayor’s Office in NYC.
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Innovative Advertising Is About Integrating TV... →
via Forbes by John Furrier
“According to Altimeter Group industry social media analyst Jeremiah Owyang, “(at the Oscars) brands failed at integrating second screen (social and engagement) during Oscar Ads. Real time Marketing was experimental, but overall, not an integrated experience”.
Nice post on the strategy and coordination it takes to create a successful integration around TV and...
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Ten Years Damaging Reputation: The Streisand... →
via Experience the Blog by Augie Ray
This is not the first time I’ve written about the Streisand Effect, and something tells me it will not be the last. Of course, preventing the Streisand Effect is really quite easy. If a piece of incorrect or damaging information begins to circulate, the recipe to avoid danger is:
Stop! Do not act until dispassionate logic has the upper hand over...
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Five Fast Truths About Real-Time Marketing →
via Ad Age by Ian Schafer
This entire post is MUST READ stuff in my opinion, but below are some of the very real truths about Real-Time Marketing’s evolution.
Real-Time Is Also About the Future If brands want their content to be shared, it needs to be built that way. In this feed-dominated media landscape, there is more than enough data being generated every second for us to have the...
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On Twitter, a peanut gallery mocks the Oscars →
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Tumblr is Not What You Think →
“In some ways, Tumblr is actually Facebook 2.0! As Facebook has become a real-life social network infested with parents, co-workers, ex-friends, and people you barely know, Tumblr has become the place where young people express themselves and their ACTUAL INTERESTS with their ACTUAL FRIENDS.”
Some great insight in this post.
Digital Notes: The Scorecard on Social Media's... →
Who did better in predicting the Grammy’s — social media, or traditional experts. It turns out that the score was about even.
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WatchTwitter Platform 2013 - Overview
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BII Report: Why The "Second Screen" Industry is... →
Here’s why the second screen industry will ultimately succeed:
Usage is growing rapidly:85% of smartphone users reported second screen-linked behavior at least once a month, over 60% reported doing it on a weekly basis, and 39% did so daily. Over 80% of 18- to 24-year-olds told Pew they used their phone while watching TV, and 60% of Americans with annual incomes above $50,000 use their...
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Twitter Buys Bluefin Labs! →
Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.
Although we don’t know the exact acquisition price, we were told this is Twitter’s biggest acquisition to date.
(Presumably these sources were excluding Twitter’s early stock aquisition of Summize, which would now be worth ~$800 million.)
HUGE news.
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Real-Time Marketing Grew Up When The Lights Went... →
For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet…
“Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.” The tweet was retweeted 10,000 times within one hour.
The Oreo graphic was “designed, captioned and approved within...
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Dijit Buys Miso as Further Consolidation in Social... →
Through the deal, Dijit will get a bunch of technology and patents that Miso has built over the last three years as one of the first second-screen or social TV apps. But while the companies have definitively struck an agreement for Miso to be acquired, there’s still a lot that’s up in the air. For instance, it’s not clear how many of Miso’s nine employees will be joining Dijit. Or how Dijit plans...
January 2013
8 posts
3 tags
Golden Globe Advertisers Share in the Social TV... →
via Bluefin Labs Blog by Sheila Sales
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Facebook's Graph Search: Big Deal or Big Joke? →
via talkvietnam by Vir
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How IBM was Wrong About Social Media's Impact on... →
via Networked Insights by Sean Reckwerdt
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Get Glue and Viggle Merger is OFF →
via Tech Crunch by Catherine Shu
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The End of Social TV →
via Ad Age by Simon Dumenco
Then, last December, after Nielsen bought SocialGuide, Nielsen and Twitter announced they were working on creating something called the Nielsen Twitter TV Rating — “a syndicated-standard metric around the reach of the TV conversation on Twitter” — in time for the fall 2013 season. I’m keeping an open mind, but a part of me felt that that...
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The Crowdwire: Smarter Than You Think →
thecrowdwire:
Lesson #6: Despite complaints about the stupidity of modern politics, the 2012 election conversation was remarkably serious. In social media, substantial policy issues were often at the center of the discussion, especially in response to the debates.
There’s a widespread belief that our…
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The Future of "Big Data" is Apps, Not... →
via VentureBeat by Justin LaFayette
“The current media hype around Big Data has clouded where the real opportunity is: software applications that exploit Big Data.”
Great insight on the Big Data hype!
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Where Social Media Will Grow in 2013 (and Where It... →
via Experience the Blog by Augie Ray
Success in 2013, more than ever, will be measured in difficult metrics and not easy ones, and increasingly, it will come not just from the Marketing department but from every corner of the enterprise. To succeed in 2013 and beyond, organizations must recognize how social media is altering the way we live, work and conduct business and not just the way we kill...
