"Now all of these brands are really investing in social media," said Josh Spector, who was hired in November as the academy’s managing director of digital media. "Advertisers are not just buying commercials — they are buying into the conversation."
I love that SharkTank is killing it ! Its doing incredibly well and viewership continues to go up. What’s been the most amazing and rewarding is the number of teenagers that watch, and even more incredibly, the number of kids that watch with their parents.
They dont Hulu it. They get together in front of the TV on Friday nights at 8pm EST , tune to ABC and watch and discuss the show. Try that in front of an IPad or Iphone. And not only do they watch as a family, they even tweet about it as well. #Sharktank continues to trend as all the Sharks tweet in real time. (And yes, we were the first tv show to do so when we started doing it last season )
The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online.
During the show, KABC correspondent Tina Malave and style expert Lawrence Zarian will draw from Trendrr’s real-time analysis in a segment called, “Red Hot Right Now.” Viewers can access the same leaderboard online— sponsored by Blackberry — and clicking a trending topic will show the social conversation behind it.
13 REASONS OURS WILL SUCCEED! THIS IS AMAZING VALIDATION THAT WE HAVE THE RIGHT PRODUCT, TEAM AND PHILOSOPHY.
David Feinleib has written a book called Why Start Ups Fail and Why Yours Can Succeed.
As a co-founder of five startups and a Silicon Valley venture capitalist, David Feinleib has seen both sides of the startup world. From 2009 to 2011, he was a general partner at Mohr Davidow Ventures, where he got his fair share of terrible pitches. He’s also an entrepreneur. He’s sold two startups, Consera (to HP) and onDevice (to Keynote Systems), and is still running three others he cofounded: Speechpad, Onepo.st, and Likewise.
As I put my “PR hat” back on, I am blown away by the enormous potential for brands to utilize these conversations. Unfortunately, I haven’t seen a lot of good examples. Here are a few things to remember as you begin to brainstorm way to get your brand involved in the Social TV space.
Remember social is a party. Be a part of the conversation, but don’t dominate it.
Give viewers something they can’t get anywhere else. Whether it’s a product giveaway, exclusive content, featuring a user’s tweet on your Twitter brand page or traditional website – make it memorable and talkable.
Make sure the show supports your target. This may seem elementary, but it’s always worth reaffirming.
"It’s no surprise that women use Pinterest more than men," says Soraya Darabi, a New York-based digital brand strategist and co-founder ofFoodspotting.com. “It has a very feminine script and interface, and the scheme is pink.” Social media platforms are generally built for all, she says, but “how they’re built — what the user interface looks like, and what the community feels like,” plays a tremendous role on how — and who — ultimately uses them.
Lost Remote is my spot for news in this sector. Dudes are on it.
Lost Remote: How has Zap2it been getting sponsors/advertisers excited about social? What are some examples?
Rebecca Baldwin: (Zap2it)Our observation is that there’s already a high level of excitement among advertisers over social. That said, Zap2it’s Ad Sales team has been getting our endemic tune-in clients even more excited by staying on top of developments in the fast-moving space and sharing what we think is the most useful and relevant information to them. Things like Nielsen’s study correlating an increase in social media buzz volume to an increase in show ratings. Our philosophy is that if we can be collaborative and act as a great marketing partner, we provide more value. This is what will ultimately help us become the “must-buy” TV site for marketers that need to drive program viewership.
Specifically, we’ve done a good job creating new opportunities for our advertisers connected to social-oriented product enhancements. For example, before we unveiled SocialGuide modules on Zap2it, we were in conversation with an advertiser that needed to align with social media conversations around shows. This led us create a brand new sponsorship of the “Most Social TV Now” list featured on our home page. This module powered by SocialGuide data summarizes the shows people are buzzing about most in real-time on Twitter. By helping the advertiser present the content to Zap2it’s audience of TV fanatics, we helped them build an association with social TV buzz. And help get their programming into the conversation along the way.
far from being in competition, television plus social media is a match made in heaven. In fact, television has always been social. We implicitly understood the phrase ‘water-cooler television’ before we even knew what a water cooler actually was.
Real social TV will be about the viewers participating and sharing in a much more direct and less hierarchical way. App-based products such as Zeebox, enabling social media around TV content rather than within it, is the way forward and early signs are encouraging. But, although TV content is going social, there are few signs - on screen at least - that it is getting social.
Brands and organizations are just learning how to navigate the social experience from a strategic point of view. As far as SocialTV goes, we’re seeing sports and entertainment companies quickly realizing they need to change strategy and think of TV as new media. “Digital” and “TV” have merged in the ecosystem. People are now watching more TV than ever. And because of social media, they’re more engaged in what they watch, taking to Twitter and Facebook with reactions in real-time. All this social TV engagement will not only help grow ad revenue, it will drive participation in social commerce as well.