One of the better apps of this type is yap.TV. The 19-month-old startup aims to serve as a sort of TV Guide of the future, offering an hourly lineup of television shows but with a ton of interactivity built on top of it.
MLB is launching a new cable channel tonight at 7:00pm ET called MLB Network Strike Zone, which is patterned after the NFL’s successful NFL RedZone Channel. The channel already has signed affiliate deals with Time Warner Cable, Bright House Networks, DirecTV and Dish Network. The channel will operate on Tuesday and Friday nights during the season, when MLB Network carries live games. During that time, Strike Zone will provide live look-ins and highlights commercial free. It will be part of DirecTV’s Sports Pack and MLB Extra Innings package, and part of Dish Network’s Multi-Sport Pack.
I always enjoy listening to Mike speak about Social TV, and while I haven’t gotten to the book myself yet, I truly enjoyed reading this personal blog post about the positive effect of Don Harley, a college advisor at the University of New Hampshire.
“It has been said that there are four kinds of educators: Those who see students as widgets passing on an assembly line; those who see students as vessels to be filled; those who see students as unmolded blocks of clay; those who see students as lamps to be lighted. The SAF Treasurer must be a lamplighter.” - Don Harley
Used by millions of web developers, MySQL is hugely popular; it’s the “M” in the LAMP stack that still underpins many web applications. But it has its problems, among them scalability and performance under the pressure of high transaction rates. This is part of the reason that NoSQL databases came into existence and continue to flourish. So, for anyone concerned with making MySQL scale, being able to see and build upon what a site like Twitter did with the code should be a big deal.
The startup surge: When Silicon Valley detects a new trend, it flings hundreds of startups into the field to map out the terrain. Right now, we’re in the “experimentation” phase, with a swarm of companies trying out different approaches to see what sticks.
Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines.
Mike blogs frequently about the craft and business of design. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let’s Make Mistakes with Katie Gillum. None of the terms Mike has coined are printable on a family website.
You can follow him on Twitter as @Mike_FTW, but we’re not liable for what you’ll see.
But this isn’t your typical Oprah show. She is incorporating social media and interactivity into every episode across various platforms, from Facebook and Twitter to Skype and Instagram. For example, Oprah encourages viewers at home and in the audience to live tweet responses to the topics mentioned on the show and then discusses them in real-time with her guests.
“We have a team backstage that monitors the tweets that come in, and we push out some for Oprah to see and discuss live on the show,” a spokesperson for the OWN Network told Mashable backstage at a live taping. “We tell the audience and everyone at home to use their phones and interact with the show as it airs, and people couldn’t be more excited to do so.”
The MLB Fan Cave is a shrine to Major League Baseball in downtown New York City, decked out in baseball memorabilia, quirky artwork with high-tech touches, and televisions — lots of televisions. The Fan Cave, and the people in it, are at the very core of Major League Baseball’s social media strategy.
MLB is definitely the social media strategy leader of the three major sports in my opinion.
According to the latest study from Nielsen covering Q4 2011, in the U.S., a full 86 percent of tablet owners and 88 percent of smartphone owners said that they used their devices while watching regular TV at least once in a 30-day period. Nearly half (45 percent) actually did this on daily basis with their tablets, with 41 percent saying they watched TV while tapping on a smartphone every day.
Yung Jake is not good at rapping or hip hop production, but his concept and execution of this “Music Video for your browser” is UN- F*#KIN - BELIEVABLE. Never seen anything like it. If you are an internet nerd like me, you will dig it.
Click the link (in Chrome or Firefox) press play and lean back.
The most contentious debate in media over the last few weeks has been about the concept of “curation” vs. “aggregation” vs. “creation.” What’s the big deal? In part, says Brainpicker’s Maria Popova, it’s that “the cat video is the editorial cop-out.”
An extremely worthy long read. I’m personally a huge fan of Maria Popova (and Brainpickings) and her words on and about the interweb. Super smart woman.
9:15 a.m. Silicon Valley Executive Roundtable (IntoNow, Google+, MySpace TV and more) 10:45 a.m. Social TV Company Solutions (Shazam, Miso, ConnecTV, TVPlus) 11:45 a.m. Social TV Research (Nielsen and most of the data players) 2 p.m. Keynote by Christy Tanner, GM and EVP, TV Guide Digital 2:30 p.m. What Silicon Alley Investors Say About Social TV (a panel of VCs) 4 p.m. Social TV in Action (FOX, WWE, Forrester and Echo) 5 p.m. Ad Agency and Brand Execs Roundtable (Pepsi, Chevy, MEC Global)
Here is what many in the Social TV sector don’t want to point out. Twitter is already the market leader although not considered a “Social TV” app or platform.
Twitter seems to be winning the battle as the platform of choice for real-time interaction around live and event TV. Their aim is simple; get broadcasters to weave the Twitter platform into their shows.
And broadcasters have no choice but to get involved with Twitter and social TV. The conversation is already taking place; it’s taking place during the broadcast window, and it’s taking place on platforms that they don’t own. Ignoring the conversation is no longer an option, so by working with Twitter to understand and exploit the platform, broadcasters are able to consolidate and drive the conversation. This can be done by creating official hashtags around properties, developing formats that allow for Twitter integration, or to influence the narrative of shows.
But by creating a common language and constructing datasets that leverage the activity driven by broadcast television, it’s Twitter that’s building the value. These datasets provide extensive intelligence about the audience: from audience measurement to engagement, content discovery, and (crucially) advertising.
Twitter is very clear that its business model is advertising and it will surely seek to exploit that data directly with advertisers.
Data is a powerful currency and ownership of it puts Twitter in the box seat. Twitter can provide the data ‘back’ to broadcasters to power applications and services that haven’t been thought up yet – including, perhaps, new forms of advertising that are personal, social and designed for the new medium of connected TV.