Competing in Ad Age’s second “Brand Hack,” Mr. Zises unveiled an idea for a mobile app, “Buds by Budweiser,” to help people find friends interested in hanging out that night, find local bars that carry Budweiser beers, and then check in on Foursquare to alert other friends to their whereabouts, which would earn them a free beer or some other type of discount.
The update includes features that allow you to find and watch your favorite TV shows, see what’s playing right now, and save movies to watch later. The coolest feature though is a new “Trending” section that turns Google search trends into TV and movie recommendations for you:
With the power of Google Search as it’s backbone, this will make waves in the Social TV discovery and recommendation sector.
Thousands and thousands of companies are being sued or threatened with lawsuits over patents. It is by far the biggest risk that medium sized businesses and corporate America faces today. It is a fungus among us.
And Im not saying that every company is at risk of having 1 patent lawsuit come their way. Nope.EVERY company in America is at risk of having 2, 3, 5, 100 patent lawsuits coming your way. If you have a janitorial service company, you are at risk that the USPTO will issue a patent to someone who says they have invented a new way to optimize the path you should take when mopping a commercial kitchen. - Mark Cuban
Twitter has acquired social media analytics startup Hotspots.io for an undisclosed price, the companies confirmed today.
The company, which touts itself as delivering “social media intelligence you actually use,” appears to still be in beta mode and its Web site lacks much in the way of product details. However, there is demo of data collected during the Super Bowl measuring social media interaction with TV ads.
"Presenters are the heart of live TV, and it’s certainly not an easy job, nor one that easily lends itself to multitasking," said never.no Director of Marketing, James A. Neufeld. "Prompter was created to give these professionals an incredibly simple way to reach their audience that was previously either challenging or not possible at all."
Prompter gives on-air talent a way to view real-time social media comments from their viewers and fans, and incorporate that input into their programs. Incoming comments are pushed directly into Prompter on a presenter’s iPad, and because Prompter is powered by the never.no Interactivity Suite, feeds and comments are filtered (automatically or manually) so that only the best content makes it to the presenter. Presenters can also use Prompter to view real-time polls with input from their viewers.
There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.
The most common action for those who did interact with a show or ad while watching TV was liking its page on Facebook (20%). About 7% of viewers searched for a show’s hashtag on Twitter and 5% used Shazam while sitting on their couch.
Surprisingly, the survey also found that 11% of viewers scanned a QR code while watching TV. That’s a rather large number, given that QR codes are still far from mainstream.
Why do people interact with these shows and brands on social media? It’s not so much because they want to be social, but because they want to get coupons (32%) and enter sweepstakes (26%). Only a fifth of respondents also said that they interacted with the logos to “connect with others with similar interests” and to recommend a video or program to others.
For the most part, those who then received content via these social media symbols were quite happy with what they found. Only 10% of respondents said that their expectations were not met and 15% said that what they found exceeded their expectations.
"We are using it to evaluate TV programs in a couple different ways. One is to understand which shows are generating conversation. The other is to start to look at how are different shows and ads in the shows drive incremental lift in brand conversations," said David Shiffman, senior VP of research at Publicis unit MediaVest.
Born from semantic technology developed by co-founders Deb Roy and Michael Fleischman at MIT Media Lab, Bluefin launched a little over a year ago fingerprinting video from 40 networks to link TV shows with what is being said about them online. Over the past year they’ve worked out the kinks to narrow that down from hour and half-hour shows to the ads themselves — 15- and 30-second snippets of video.
Sorry that you didn’t get bought out for $1 billion last week. That’s got to be a bummer. Kevin Systrom just made enough money to buy a boat big enough to make Larry Ellison jealous and you’re still living in a studio apartment.
Instagram is a one-off. A fluke. An anecdote that many entrepreneurs will mistake for data. Please don’t be one of them.
It would seem that J. R. Ewing of Dallas fame, and Riley Parks, played by Jennifer Love Hewitt, of the new show The Client List, both have officially verified Twitter accounts. Not the actors that play the characters, mind you, but the actual characters themselves. While this is certainly an interesting way to advertise and promote a product — in this case, television shows — Twitter verifying people that aren’t actually real and therefore cannot actually be verified seems a little silly, and takes away from the whole point of verification.
In the wake of last week’s “Today” vs. “GMA” buzz-battle royale, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to take a look at how the Big Three’s morning shows stack up beyond ratings .
"You’re rocking out! Stop that!" No cool stuff. It’s a shortcut for meaning. It’s a simulacrum for meaning. I wanted to do away with that as much as humanly possible. The end doesn’t justify the means."
I’m not shy about being a James Murphy fanboy. Add this Q&A to why.
One of the better apps of this type is yap.TV. The 19-month-old startup aims to serve as a sort of TV Guide of the future, offering an hourly lineup of television shows but with a ton of interactivity built on top of it.
MLB is launching a new cable channel tonight at 7:00pm ET called MLB Network Strike Zone, which is patterned after the NFL’s successful NFL RedZone Channel. The channel already has signed affiliate deals with Time Warner Cable, Bright House Networks, DirecTV and Dish Network. The channel will operate on Tuesday and Friday nights during the season, when MLB Network carries live games. During that time, Strike Zone will provide live look-ins and highlights commercial free. It will be part of DirecTV’s Sports Pack and MLB Extra Innings package, and part of Dish Network’s Multi-Sport Pack.
I always enjoy listening to Mike speak about Social TV, and while I haven’t gotten to the book myself yet, I truly enjoyed reading this personal blog post about the positive effect of Don Harley, a college advisor at the University of New Hampshire.
“It has been said that there are four kinds of educators: Those who see students as widgets passing on an assembly line; those who see students as vessels to be filled; those who see students as unmolded blocks of clay; those who see students as lamps to be lighted. The SAF Treasurer must be a lamplighter.” - Don Harley
Used by millions of web developers, MySQL is hugely popular; it’s the “M” in the LAMP stack that still underpins many web applications. But it has its problems, among them scalability and performance under the pressure of high transaction rates. This is part of the reason that NoSQL databases came into existence and continue to flourish. So, for anyone concerned with making MySQL scale, being able to see and build upon what a site like Twitter did with the code should be a big deal.
The startup surge: When Silicon Valley detects a new trend, it flings hundreds of startups into the field to map out the terrain. Right now, we’re in the “experimentation” phase, with a swarm of companies trying out different approaches to see what sticks.
Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines.
Mike blogs frequently about the craft and business of design. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let’s Make Mistakes with Katie Gillum. None of the terms Mike has coined are printable on a family website.
You can follow him on Twitter as @Mike_FTW, but we’re not liable for what you’ll see.
But this isn’t your typical Oprah show. She is incorporating social media and interactivity into every episode across various platforms, from Facebook and Twitter to Skype and Instagram. For example, Oprah encourages viewers at home and in the audience to live tweet responses to the topics mentioned on the show and then discusses them in real-time with her guests.
“We have a team backstage that monitors the tweets that come in, and we push out some for Oprah to see and discuss live on the show,” a spokesperson for the OWN Network told Mashable backstage at a live taping. “We tell the audience and everyone at home to use their phones and interact with the show as it airs, and people couldn’t be more excited to do so.”