Social Planning Startup Wendr Wins Ad Age Br@nd... →
via Ad Age by Jason Del Rey Competing in Ad Age’s second “Brand Hack,” Mr. Zises unveiled an idea for a mobile app, “Buds by Budweiser,” to help people find friends interested in hanging out that night, find local bars that carry Budweiser beers, and then check in on Foursquare to alert other friends to their whereabouts, which would earn them a free beer or some...
Google TV Adds "Trending" Section Based on Google... →
via TNW by Drew Olanoff The update includes features that allow you to find and watch your favorite TV shows, see what’s playing right now, and save movies to watch later. The coolest feature though is a new “Trending” section that turns Google search trends into TV and movie recommendations for you: With the power of Google Search as it’s backbone, this will make waves in the Social TV...
Mark Cuban on the Biggest Risk that Medium Sized... →
via Blog Maverick Thousands and thousands of companies are being sued or threatened with lawsuits over patents. It is by far the biggest risk that medium sized businesses and corporate America faces today. It is a fungus among us. And Im not saying that every company is at risk of having 1 patent lawsuit come their way. Nope.EVERY company in America is at risk of having 2, 3, 5, 100 patent...
Twitter Buys Hotspots.io →
via C|Net and Steven Musil Twitter has acquired social media analytics startup Hotspots.io for an undisclosed price, the companies confirmed today. The company, which touts itself as delivering “social media intelligence you actually use,” appears to still be in beta mode and its Web site lacks much in the way of product details. However, there is demo of data collected during the...
Never.no Announces New Social TV App "Prompter" →
via Market Watch (Press Release) “Presenters are the heart of live TV, and it’s certainly not an easy job, nor one that easily lends itself to multitasking,” said never.no Director of Marketing, James A. Neufeld. “Prompter was created to give these professionals an incredibly simple way to reach their audience that was previously either challenging or not possible at...
Those Social Network Logos on TV Actually Work →
trulyuntitled: via Tech Crunch and Frederic Lardinois There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s...
Ad Age Weighs in on What Exactly Social TV Can Do... →
via Ad Age by Simon Dumenco Social TV can increase ratings. Social TV can make TV better. Social TV can get consumers to engage with shows (and brands) far beyond the broadcast window. Social TV can provide tons of new ‘hooks’ for marketers.
Bluefin Signals Brand Edition →
via Ad Age by Michael Learmonth “We are using it to evaluate TV programs in a couple different ways. One is to understand which shows are generating conversation. The other is to start to look at how are different shows and ads in the shows drive incremental lift in brand conversations,” said David Shiffman, senior VP of research at Publicis unit MediaVest. Born from semantic...
An Open Letter To Those Not Employed At Instagram →
via Tech Crunch and ALEXANDER HAISLIP Sorry that you didn’t get bought out for $1 billion last week. That’s got to be a bummer. Kevin Systrom just made enough money to buy a boat big enough to make Larry Ellison jealous and you’re still living in a studio apartment. Instagram is a one-off. A fluke. An anecdote that many entrepreneurs will mistake for data. Please don’t be one of them.
The Strip: More Billion-Dollar Social Media... →
Invent an app that could make you a billionaire.
Twitter Verifies JR Ewing (Wether You Remember Who... →
via Mashable by Geekosystem It would seem that J. R. Ewing of Dallas fame, and Riley Parks, played by Jennifer Love Hewitt, of the new show The Client List, both have officially verified Twitter accounts. Not the actors that play the characters, mind you, but the actual characters themselves. While this is certainly an interesting way to advertise and promote a product — in this case, television...
Behind Instagram’s Success, Networking the Old Way →
The founders of Instagram, now multimillionaires after Facebook bought their app this week, were helped along the way by the tight web in the Bay Area tech scene. Great read. (and not just because I am in the Bay until next Tuesday)
Time Confirms that 85% of Tablet Owners Use Them... →
via Time by Keith Wagstaff
Ad Age Breaks Down: Palin on Today vs Couric on... →
via Ad Age In the wake of last week’s “Today” vs. “GMA” buzz-battle royale, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to take a look at how the Big Three’s morning shows stack up beyond ratings .
Oh, How Pinteresting!: Vimeo Pinning →
A powerful combo, no doubt. pinterest: Caine’s Arcade from Nirvan Mullick on Vimeo. The Pin It bookmarklet can now pin Vimeo videos in addition to YouTube! Pinning from Vimeo works the same way that pinning from YouTube does, so if you haven’t already, install the Pin It bookmarklet to your browser’s bookmarks bar…
Life Lessons from James Murphy of LCD Soundsystem →
via GQ.com by Kevin Perry “You’re rocking out! Stop that!” No cool stuff. It’s a shortcut for meaning. It’s a simulacrum for meaning. I wanted to do away with that as much as humanly possible. The end doesn’t justify the means.” I’m not shy about being a James Murphy fanboy. Add this Q&A to why.