If you’re able to put aside the noise around the Facebook IPO and what certain auto manufacturers may say, you’ll realize that social media marketing is here to stay on a mass scale. Every day it only gets bigger and bigger and CEOs of Fortune 100 companies are recognizing this. Both the Unilever and the P&G CEOs talked about social media during their recent earnings calls. Just look at time spent online versus dollar spends or how companies like Ford, American Express and Nike (not to mention us at PepsiCo) are marketing through social media to see its importance. Social Suites which make it really easy to publish engaging experiences on the social platforms are valuable and for companies manage the global/local tension of social media, these suites are going matter more.
…No more is it something separate, disconnected, cute and experimental. It has just moved to the heart of all marketing efforts and the stock price movements of Facebook will not change that. Social Media Marketing is on scale and needs to be at the heart of your marketing efforts right now.
“Before you finished getting out of bed, brushing your teeth with clean tap water, putting on clothes, making breakfast, turning off the light, walking out the door, you are benefiting from the work of hundreds, if not thousands, of individuals from all around the world. They all deserve your spirit of generosity. So walk with humility and reverence for the human endeavor, and know it’s your job to help take that endeavor forward.”—Jacqueline Novogratz - from commencement speech at Gettysburg College. via Brain Pickings
“People switched between media at an extreme rate, averaging more than 4 switches per min and 120 switches over the 27.5-minute study exposure. Participants had little insight into their switching activity and recalled their switching behavior at an average of only 12 percent of their actual switching rate revealed in the objective data. Younger individuals switched more often than older individuals, but other individual differences such as stated multitasking preference and polychronicity had little effect on switching patterns or gaze duration.”
First of all, we love the word polychronicity and plan to win at Scrabble with it one day. But the real insight here is that the so-called second screen is the one that typically holds the consumer’s focus. Mind you, they didn’t ask the participants if they were looking at the TV vs. their laptop—they used eye-tracking equipment to objectively measure the shift in focus. Survey says? The laptop logged more cumulative eyeball time than the TV.
Samuel Collins and Matthew Durington are anthropology professors at Towson University and this is a part of their larger project “Anthropology by The Wire" (These guys are brilliant humans)
Coming to Terms with Networked Anthropology
"…To us, this looks more and more like the emergence of a different kind of anthropology. It’s where the academy meets the community, not in the style of the well-choreographed, collaborative anthropology that is one of the triumphs of applied anthropology, but something altogether messier: a networked anthropology. What is a networked anthropology? An anthropology undertaken in the age of multimedia social networks, one in which all of the stakeholders—ethnographers, interlocutors, community, audience—are all networked together in various (albeit powerful and unequal) ways.
Networked anthropology generates ethnographic data in multiple media. Here it overlaps with similar advances in different subdisciplines, including visual anthropology, public anthropology and action research. The difference is that a networked anthropology produces data that is simultaneously media to be appropriated and utilized by the communities with whom anthropologists work in order to connect to others (other communities, potential grantors, friends and family). And the opposite is also true—anthropologists are only generating data for their research in the space of their engaged commitments to communities to assist in their efforts to network to different audiences. We firmly believe that a networked anthropology is not appropriate for many fieldsites anthropologists might encounter. But whether or not we engage it as a distinct methodology, networked anthropology is lurching forward with or without us—with students and para-ethnographers stepping in to represent communities, and people in communities stepping in to represent themselves…”
Social TV companies have to better serve the academic and anthropology fields. Are there any companies (other than Bluefin) active in academics? Let me know @Stottle
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.
He said for each day that I do my task of writing, I get to put a big red X over that day. “After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.”
"Don’t break the chain," he said again for emphasis
Interesting social experiment. Probably annoying, but maybe not. Bravo to the New Yorker for having some huevos to try something new at least while many of the old publishing stalwarts sit on the sideline and throw rocks.
"With the breakthrough work that’s being done today in our industry, everybody’s all up in everybody’s grill," he says. "With all that confusion and chaos, it’s creating opportunities for us to bust out of those old boxes."
He adds, “If work ever feels really, really safe, we know we’re doing something wrong. That’s not to say we don’t protect ourselves and our partners. We measure everything we do as we go, every minute of the day. We tweak, evolve, and iterate. But if you’re not risking anything, then you’re not doing your job for your client.”
This is why we started iBubblr. I hope you will take the time to read.
*A gracious THANK YOU to my editors Co-Founder Amanda Gross-Tuft, Co-Founder Unity Stoakes and Advisor Joshua Ewing Weber. Without whom this would have been just a poorly written, angry, two-paragraph blog post.
A wireless network comprised of 50,000 free hotspots will appear in the coming months, but there’s a small catch: To use the free Wi-Fi service, you’ll need to be a subscriber to one of five cable television providers. On Monday, Bright House Networks, Cablevision, Comcast, Cox Communications and Time Warner Cable jointly announced the CableWiFi network. Customers of one provider can seamlessly roam on hotspots from other four as a result of the news.
In the same way that Microsoft enabled thousands of companies to build software products for the PC, and that Google helped create a structure to discover new businesses and products online, Facebook has kicked the door wide open with respect to easily and quickly learning about people in a way that allows new products and services to be laser-targeted at solving real problems for them.
If start-ups get this right, it will mean less spam, richer experiences for users, more useful products, and an overall, a better Internet
Most people in showbiz are either bitter that they aren’t huge stars or unhappy that they are. From the Starbucks barista to Oscar winners, almost everyone thinks that they’re getting a raw deal. Here’s my advice to them and to all of you: Quit.
My point is this—if you want to be happy in showbiz (or any creative field), listen to that voice inside you. Even if it says “Fuck it” sometimes. Work with your friends. Avoid chasing fame or money. Just do what you want to do, when and how you want to do it. And if it’s not making you happy, quit. Quit hard, and quit often. Eventually you’ll end up somewhere that you never want to leave.
As someone who quit a lucrative career path because I hated it and has now landed in the place I never want to leave… I second this opinion.
NEW YORK (AP) - The metaphor is an easy one, overused and perhaps even a bit overwrought. We are forging forward into a digital frontier, leaving convention behind, traveling without guides into an uncharted virtual land where progress and profits are forever around the next bend.
"In this country, you’re a hero if you invent something. To be an inventor in America, that’s as good as being an explorer," says Julie Fenster, author of "The Spirit of Invention: The Story of the Thinkers, Creators and Dreamers who Formed Our Nation."
"The notion that ‘I can invent my way out of problems’ - that always fueled a sense of hope and expansion in this country," she says.
Here’s what Francesa had to say as he railed against Twitter on WFAN:
"There’s a lot of changes, all right? We understand that. The fact that broadcasters, media people and athletes are allowed to tweet, which should be against the law, is a big change, okay. It should be against the law, all right, because nobody needs to hear from any one of them. Including me, because you’re never going to catch me tweeting. It’ll never happen … I promise you, never."
We mock what we do not understand and in the digital age everybody hears it and you like like an out of touch old curmudgeon. I can picture him, mowing the yard in his black business socks telling the big blue bird to get off of his lawn!
At ESPN’s upfront presentation today, the sports network announced a strategic relationship with Twitter to co-produce unique social experiences around larger sports events. Advertisers will be able to buy into both ESPN’s properties and the Twitter components in a single integrated buy: the first time Twitter has cut such a deal with a network around major events.
This is absolutely HUGE, but nobody else with skin in the Social TV game will admit it to you. Twitter has been the core of contemporary Social TV since the beginning and just took a step towards a strangle-hold on sports.
Seemingly everyone wants to get a foothold in social media, believing it is the next entertainment or marketing platform for all things television.
Now comes warning of a collapse, or at least a consolidation of players.
If there is a paring down, you would have to believe TV networks may want to control some of the better-funded social media operations, so that they’ll work more seamlessly with their traditional TV operations and media-selling platforms.
Instead Facebook marketers try different things over time. A few years back, they were all building Facebook apps. Then they started concentrating on amassing fans/followers. Now digital marketing people tell me with confidence that all of that thinking is outmoded, and that the real Facebook pros are the ones who create “engaging content” on the site, then buy ads to “amplify” that message.
Facebook’s challenge gets even tougher because instead of search ads, whose success and failure are easy for advertisers to evaluate — Did someone click on my search ad? If they did, did they buy something or fill out a form once they got to my site? — Facebook aspires to the big branding dollars that advertisers spend on TV. And those are much harder to score. So convincing GM or anyone else to move big money from traditional ads, which marketers are at least comfortable with, to the wild world of social, requires a lot of work.
GM firing Big Fuel then cutting it’s $10M Facebook budget is a story to watch. Can giant brands create enough interesting, engaging content to stop paying for ads on FB?
But Zuckerberg also mentioned about another big Facebook frontier, one that could be just as big a part of our daily lives. It’s what’s become known as social TV–basically using social networks, such as Facebook and Twitter, to connect people viewing TV shows, even though they’re watching on different screens in different zip codes, sometimes on different continents.
People have been talking up social TV for a few years now, but no question that it’s moving mainstream. Next week the first social TV “world summit” will convene in London and last week, at a social TV conference sponsored by Ad Age, network execs, such as Bravo EVP Lisa Hsia, suggested that all the the social chatter before, during and after programs is being seen as actual content and not just promotion. On Bravo, for instance, a new series, “Around the World in 80 Plates” was kicked off with a contest on Twitter and this summer a Facebook game tied to “Real Housewives of New York” will roll out, with top online players getting shout-outs on air.