Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
Social TV campaigns involve using social media to amplify the billions of dollars spent every year on TV advertising.
Facebook Inc (NASDAQ:FB) is much larger than Twitter Inc with 1.15 billion and 200 million above monthly users respectively. Facebook claimed that AMC’s hot “Breaking Bad” finale was hit across
Facebook showcases big ‘Breaking Bad’ numbers as it courts TV industry
Mondelez marketing executive B. Bonin Bough said Tuesday he no longer wants his brands to invest in building websites that are not optimized for mobile.
As a Twitter IPO nears, the social network is getting serious with its TV ambitions.
Research company SocialGuide (a division of Nielsen) showed that only 30% of tweets sent during a television program are sent during commercial break.
Both Facebook and Twitter are prioritizing a new sales pitch. They are talking about their reach among audiences.
TV’s biggest night will get a whole lot funnier on Sunday
Facebook and Twitter are competing for the same ad dollars, but Facebook cannot touch Twitter on the Television business.
The Evolution Of Social TV [INFOGRAPHIC]
Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you haven’t opened in months? What happened to those guys, anyway?
The controversial performance by Miley Cyrus at the recent MTV Video Music Awards resulted in more than 300,000 tweets per minute and almost 1 million Instagram posts.
Despite the best efforts of social TV apps, Twitter is dominating the area.
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