Perkolating

Dijit Brings Its Personalized Social TV App To PCs With The Launch Of NextGuide Web | TechCrunch

trulyuntitled — Tue, 21 May 2013 08:21:33 -0400

Dijit Brings Its Personalized Social TV App To PCs With The Launch Of NextGuide Web | TechCrunch:

If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with t..

Reports of Social TV's Death Have Been Greatly Exaggerated | Innovation Insights | Wired.com

trulyuntitled — Tue, 21 May 2013 08:20:53 -0400

Reports of Social TV's Death Have Been Greatly Exaggerated | Innovation Insights | Wired.com:

Social TV has planted a flag in American soil. Image: NicolasLoubet/Flickr I read an interesting piece in TechCrunch coined, “Twitter Dominates Live TV

These Are the Biggest Hurdles Facing Social TV

trulyuntitled — Wed, 15 May 2013 07:31:00 -0400

These Are the Biggest Hurdles Facing Social TV:

“ If you can’t keep up with the chatter, you have a skewed noise-to-sound ratio. Your network may or may not be made of valuable communicators on a given topic, but without real-time curation by Twitter or another source, you are left with a less than stellar experience.” - Chris Copeland (CEO of GroupM Next)

ESPN, Twitter Expand Tie-Up

trulyuntitled — Tue, 14 May 2013 08:44:29 -0400

ESPN, Twitter Expand Tie-Up:

ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.

"Fox and Twitter have entered into a partnership to promote the broadcaster’s programs and..."

trulyuntitled — Tue, 14 May 2013 08:08:59 -0400

“Fox and Twitter have entered into a partnership to promote the broadcaster’s programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.”

- Fox, Twitter join in promotional partnership

Check out this really solid short Documentary on the birth of...

trulyuntitled — Mon, 13 May 2013 12:28:45 -0400

Check out this really solid short Documentary on the birth of Social TV and its effect on cable news.

Trident, Fuse TV and Twitter team up for a new Social TV...

trulyuntitled — Fri, 10 May 2013 18:33:33 -0400

Trident, Fuse TV and Twitter team up for a new Social TV integration.

"Sentiment That Matters," with Augie Ray | Social Media Today

trulyuntitled — Fri, 10 May 2013 09:30:18 -0400

"Sentiment That Matters," with Augie Ray | Social Media Today:

“I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand ‘likes’ for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted.”

More real world advice for brands from Augie:

“ social media departments tend to hang on every little detractor event and still focus too much on posting photos designed to get likes rather than to make a brand impression. Most seem not to not understand these efforts have little to no impact on the brand. In part, this is because they are focused on bad metrics that are not tied to business results (such as the number of likes and retweets) and in part because social media departments do not have the power to change what matters most—customer service, product quality, packaging, etc. Right now, many social media professionals are working around the edges rather than at the core where change is needed, …”

Data Analysis Should Be a Social Event

trulyuntitled — Sat, 04 May 2013 08:29:28 -0400

Data Analysis Should Be a Social Event:

How working co-creatively can transform your businesses.

LOVE the idea of group “Data Dives” (that include creatives) for business

How Long Will You Be Willing to Tweet for Free?

trulyuntitled — Wed, 01 May 2013 15:08:21 -0400

How Long Will You Be Willing to Tweet for Free?:

The Carr-Benkler wager, seven years later.

Proof that the Social Currency Around Television has Never had a Higher Value.

trulyuntitled — Tue, 30 Apr 2013 14:14:34 -0400

Proof that the Social Currency Around Television has Never had a Higher Value.:

Living in the Golden Age of television has a downside: Everywhere you go, it seems as if all anyone wants to talk about is TV. Burning out on the discussion of Girls.

Second screen app NextGuide adds real-time syncing for USA Network TV shows

trulyuntitled — Tue, 30 Apr 2013 11:31:18 -0400

Second screen app NextGuide adds real-time syncing for USA Network TV shows:

NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel’s popular TV shows. App users will find a more immersive …

The USA / NextGuide partnership could yield some interesting results.

Twitter reaches new milestone with ad deal - FT.com

trulyuntitled — Mon, 22 Apr 2013 14:19:42 -0400

Twitter reaches new milestone with ad deal - FT.com:

Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The

HUGE.

A Comedy Show That Comes via a Hashtag

trulyuntitled — Mon, 22 Apr 2013 10:17:39 -0400

A Comedy Show That Comes via a Hashtag:

Comedy Central will use Twitter to host a comedy festival. The partnership between the two companies represents the evolving relationship between television and social media.

Twitter might be making TV deals with Viacom & Comcast

trulyuntitled — Mon, 22 Apr 2013 09:55:09 -0400

Twitter might be making TV deals with Viacom & Comcast:

If a rumored music service wasn’t enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.

Twitter does drive sales says Deloitte study | Marketing Magazine

trulyuntitled — Mon, 22 Apr 2013 09:39:45 -0400

Twitter does drive sales says Deloitte study | Marketing Magazine:

The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | Marketing Magazine

How Big Brands Organize for Social

trulyuntitled — Mon, 08 Apr 2013 09:06:16 -0400

How Big Brands Organize for Social:

via Digiday by Giselle Abramovich

When a conversation spikes on Facebook for Mondelez, the company is able to understand what about its post got people so excited and engaged. It uses these learnings to inform marketing in other channels, like TV. As a result, Mondelez is seeing that its TV spots are now twice as effective.

Always listen with Bonin Bough talks social.

Fake Twitter Followers Becomes Multimillion-Dollar Business

trulyuntitled — Fri, 05 Apr 2013 19:23:48 -0400

Fake Twitter Followers Becomes Multimillion-Dollar Business:

Far from slowing, the market for fake Twitter followers seems to be taking off. Despite efforts by Twitter to check for fake accounts, the underground market is becoming more sophisticated. In many cases, high-quality fake Twitter accounts are nearly impossible to tell from the real thing. Those that sell them claim that they can make up to a million dollars in one week.

What if TV Becomes the Second Screen to Twitter?

trulyuntitled — Wed, 03 Apr 2013 16:11:14 -0400

What if TV Becomes the Second Screen to Twitter?:

via Networking Exchange by Brian Solis

“The key to remember is not to judge the success of the ad by the number of Tweets, as that frequently represents only a small subset of those who are exposed to the message. That’s a ratio that you can change. Nonetheless, those exposed and those who tweet demonstrate value to brands. Doing so increases lift and overall brand metrics…”

“Tweetable moments require architecture. Second screen behavior, what’s said and what happens next, also requires architecture. The intentional design and integration of branded value and story turn the wheel of discovery and engagement to the benefit of everyone from viewers to marketers. At some point the role of the first and second screen blurs in the background, creating one living and Tweeting ecosystem of story and experience.”

Social TV Use Triples in Last 18 Months

trulyuntitled — Fri, 29 Mar 2013 13:10:24 -0400

Social TV Use Triples in Last 18 Months:

via PRWeb by TDG

In a new report released by TDG, Social TV: Myths, Facts, and the Future, social TV use by American television viewers is forecast to grow significantly over the next seven years, driving major changes in the business landscape for television and online/Over-the-Top (OTT) video.