The Problem with Facebook Data
via The Toad Stool by Alan Wolk
“But while the Like button has become ubiquitous and a seeming smash hit for Facebook, it does not appear to be used in any consistent manner. That was its selling point: a lower key way for users to indicate approval for a brand, but it’s also it’s Achille’s heel: if users aren’t displaying any sort of consistency in the way they use the like button, then the resulting data is fairly inaccurate and not all that useful. (Bye-bye monetization.)”
Fantastic post by Alan.
Alan Wolk on Why #NBCFail is #Doomed
via Digiday by Alan Wolk
Granted, not showing the opening ceremony in real time online or on Bravo was a bit of a miscalculation. But it’s certainly not the disaster of apocalyptic proportion the Occupy TV types are making it out to be. It was a business decision. And while I get that no one else you graduated with from Vassar has cable, between 80 percent to 90 percent of Americans do, so NBC really isn’t all that worried about the 2 to 5 percent that don’t. No matter how much you tweet about it - AW
Great big picture analysis from NBC POV. - worthy read.
The Real Story at Today's Apple WWDC
via The Toad Stool by Alan Wolk
Apple made a number of noteworthy announcements at today’s WWDC, but the one that’s of most interest to the TV industry is the fact that the newest OS, dubbed Mountain Lion, will have AirPlay enabled for laptops and desktops, not just iPhones and iPads.
AirPlay is Apple’s software solution for streaming video from your device to your TV set using the $99 Apple TV box. Enabling it on all devices, while not unexpected, is still a huge breakthrough.
That’s because most people don’t have iPads. A fact that’s easy to forget if you are in the industry and surrounded by people who do. (We call that “NASCAR Blindness” after the ad industry’s inability to recognize the huge fan base NASCAR had accrued because no one on Madison Avenue actually knew someone who admitted to liking NASCAR.)
Most people don’t have iPhones either, and neither iOS device has a whole lot of storage. But laptops and desktops? They are plentiful. And their storage capacity is bountiful. So suddenly there’s a place to manage all that content you could technically download and watch. And while it’s not broadcast TV, it’s pretty darn close to TV Everywhere: if the file for the movie lives on your laptop and you can use AirPlay to push it to a TV or another device, you really can start watching in the living room and then finish it up on the train.
That, my friends, is pretty, pretty awesome.
Active vs Passive Viewing and Social EPGs
via The Toad Stool by Alan Wolk of KitDigital
That’s the thing about chat: there are events where we want to spend the entire time talking exclusively about what is happening onscreen: football games, political debates, reality game show finales. But those are the exception, not the rule. During active viewing we’re far more likely to give our undivided attention to what’s happening on the screen, to the point of letting phone calls go unanswered. During passive viewing, there’s not a whole lot of incentive to spend a time talking about a program we’re only casually watching.
This is an interesting take and one many in the Social TV sector are betting on. There is definitely a market for a great Social EPG, but this still ignores the lack of a place for actual, meaningful conversations around content. The type of conversation that users currently have to turn to sms and twitter for, which cannot be accurately measured by any social tv analytics companies.