How Social TV Can Make The World A Better Place
By Jeff Schroer, Co-Founder of iBubblr.
This is why we started iBubblr. I hope you will take the time to read.
*A gracious THANK YOU to my editors Co-Founder Amanda Gross-Tuft, Co-Founder Unity Stoakes and Advisor Joshua Ewing Weber. Without whom this would have been just a poorly written, angry, two-paragraph blog post.
Lost Remote on the Pivot by Peel TV
via Natan Edelseburg on Lost Remote
While Peel doesn’t have an any official partnership with Fox’s American Idol, they have created a tangible reward for the participation. “To celebrate the new platform, Peel will be giving away an all expenses paid trip to Hollywood for four, including VIP passes to the Idols Live concert this summer,” according to their release.
The real-time booing and cheering feature was very fun and addictive to play with. You can “boo” and “cheer” as many times as you want, and based on what everyone else is tapping you can affect the meter. There are still some details to work out — like the idea that when people are tapping they’re going to want to see change in the meter right away regardless of the mass sentiment — but the company is already thinking about which features to add next. No one has perfectly nailed the sentiment/intent equation of the social TV mix, but this is a step in the right direction.
Peel App Takes Next Step in Social TV
The Peel app is unveiling the next step for social TV this week with the debut of a second-screen engagement platform for the upcoming episodes of American Idol.
The new feature takes social TV beyond checking in to programming by letting users interact with specific shows and other viewers in real time. It’s a significant advance in the emerging space. Peel’s new platform will initially only be available for iOS users and American Idol watchers, but expect Android owners and fans of other shows to be able to get in on the fun before long.
Founded in 2009, Peel is a free app that lets friends share favorite shows and guilty pleasure with one another, and recommends new shows based on what you watch and like. Its investors include big names such as Redpoint Ventures and Lightspeed Venture Partners. Many see social apps and second-screen experiences soon coming to dominate the way programming is discovered and enjoyed over the coming years.