Television's Future Has a Social Soundtrack
via Harvard Business Review by Deb Roy
“We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.”
Brilliant post from Bluefin Labs co-founder.
Twitter Buys Bluefin Labs!
Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.
Although we don’t know the exact acquisition price, we were told this is Twitter’s biggest acquisition to date.
(Presumably these sources were excluding Twitter’s early stock aquisition of Summize, which would now be worth ~$800 million.)
28.5M public SM comments. Wouldn’t surprise me to see 8-9x this in four years.
via Bluefin Labs Blog
Presidential Debate on Domestic Policy
#4 Social TV Event of all time
#1 Political Event of all time
12.7x more comments than 2012 SoTU.
The Ways Social TV Can Deliver Value to Marketers Beyond Just Audience Levels
…Stickiness equals engagement. And engagement delivers more impact for advertisers. Stickiness is a measurement of time spent viewing. The value of time spent viewing a program for an advertiser is that the more time a person chooses to spend with the program, the more impactful the ads are in that program (see footnote for more on this). Because the Stickiness Index is based on time spent, and the range of most programs is up to 180 minutes, its indices do not go beyond that…
Some meaningful analysis here, worth a read and look at companion data from Bluefin.
via Bluefin Labs Blog
Surprises me that the DNC was actually that high last night. A good sign for the growing diversity in Social TV users and behaviors.
The Crowdwire was created to provide fresh insights into the 2012 presidential election and other topics through data-driven analysis of the social-media conversation.
It’s a project of Bluefin Labs, a Cambridge, Massachusetts-based social TV analytics company. Bluefin grew out of the MIT Media Lab and the pioneering research of Deb Roy, director of the lab’s Cognitive Machines Group.
The Crowdwire is a non-commercial project that aims to make a contribution to the public discourse. It has no ties to any political party or campaign and seeks to be unbiased. Likewise, Bluefin has no business relationship with any party, campaign, PAC or other political organization.
William Powers, The Crowdwire’s director, is an award-winning journalist and New York Times-bestselling author with extensive experience writing about media and politics.
I love pretty much everything about this.
Trading Adland for the Startup Life (Interview with New Bluefin Labs CEO Jean-Philippe Maheu)
via Digiday by Brian Morrissey
Why do you think agencies sometimes struggle with innovation?
When you’re 50 people and in one space you can ship and iterate very quickly. When you’re at an agency, you’re typically larger. Clients and the big media companies are part of the ecosystem. It’s difficult because you can’t just innovate by yourself. You need clients and media partners. It has to happen together. No one can be too far ahead of the others. Everyone is driving a bit of innovation, but they make sure they’re not going too far in front of the client. Agencies aren’t going to lose their importance with marketers. CMOs still view the agencies as their go-to strategic partners. But they recognize they cannot rely on their agencies to be their portals to the startup space. A lot of them want direct relationships. That wasn’t the case a few years back.