Innovative Advertising Is About Integrating TV with Social - KIA Motors Uses Social Media to Reach the New Audience of Couch Commerce Consumers and Creates a Brand Machine
via Forbes by John Furrier
“According to Altimeter Group industry social media analyst Jeremiah Owyang, “(at the Oscars) brands failed at integrating second screen (social and engagement) during Oscar Ads. Real time Marketing was experimental, but overall, not an integrated experience”.
Nice post on the strategy and coordination it takes to create a successful integration around TV and social.
