Big picture from a big name outlet.

My new friends from Kit Digital are right on it:

Alan Wolk: Managing Director, Social Strategy Group @ KIT digital

In the spirit of research and investigation, I tried most of the Oscar oriented apps and several of the general social TV apps during last night’s broadcast.

 Crickets.

At least from my friends, who all seemed to be on Twitter (as they always are for events like the Oscars). The 300 or so people I follow on Twitter provided enough rapid-fire commentary on their own to keep me from even bothering with hashtags.

Now while my Twitter friends do not a focus group make, the obvious takeaway here is that critical mass is very, very important to the success of any social TV app.

And that Twitter would be mad not to create one of their own.

They’ve already got the bulk of the conversation. And they desperately need a way to make money that doesn’t involve sponsored tweets. So why not just create their own Social TV app that looks and feels just like Twitter only with extras like audio recognition for check-in or polls or the ability to see which shows are trending now.

The social TV functions don’t even need to be a separate app- they would likely work better if Twitter just added a series of TV-focused features on the existing Twitter mobile apps and allowed them to function like “Trending Now” or hashtags – additional information available to users when they want to see it, but done in a way that doesn’t interfere with their day-to-day tweeting.

The bulk of social TV experiences are going to be around the same big events we all talk about in real life: the Oscars, the Super Bowl, the Grammys. Twitter is the perfect companion for them and they’d be foolish not to capitalize on that.

My reply:

Funny.

via: @denisleary #tweetroast Oscar Fact: more people will see this tweet than ever saw Tree Of Life.

February 26, 2012 9:50 pm via webReplyRetweetFavorite

via: @Jaymohr37 I think Peter Falk won best dead. Weird year though. Could have gone to anybody. #tweetroast

February 26, 2012 11:07 pm via webReplyRetweetFavorite

Here are the most-tweeted moments of the evening:

1. “Undefeated” wins Best Documentary
2. Will Ferrell and Zach Galifianakis present an award (complete with cymbals!)
3. Sacha Baron Cohen spills ashes on Ryan Seacrest on the red carpet
4. While presenting an award, Angelina Jolie strikes a pose and shows off her leg onstage
5. “Man or Muppet” wins Best Original Song

170k.

Bluefin counted a 293 percent growth over last year’s 996K Oscar mentions. And it showed relatively brisk engagement all the way to the end of the show. It was the second largest entertainment event in Social TVs short history.

Tomorrow night.

“Now all of these brands are really investing in social media,” said Josh Spector, who was hired in November as the academy’s managing director of digital media. “Advertisers are not just buying commercials — they are buying into the conversation.”

via The Atlantic Wire

Unami