Facebook's Place in Social TV
via Smithsonian.com by Randy Rieland
Zuckerberg told potential investors that the company’s top priorities will be to improve the Facebook mobile experience–its members now average seven hours a month checking updates on their smart phones–and to develop a model for mobile advertising so each of us sees only the type of ads for which we’ve expressed a preference.
But Zuckerberg also mentioned about another big Facebook frontier, one that could be just as big a part of our daily lives. It’s what’s become known as social TV–basically using social networks, such as Facebook and Twitter, to connect people viewing TV shows, even though they’re watching on different screens in different zip codes, sometimes on different continents.
People have been talking up social TV for a few years now, but no question that it’s moving mainstream. Next week the first social TV “world summit” will convene in London and last week, at a social TV conference sponsored by Ad Age, network execs, such as Bravo EVP Lisa Hsia, suggested that all the the social chatter before, during and after programs is being seen as actual content and not just promotion. On Bravo, for instance, a new series, “Around the World in 80 Plates” was kicked off with a contest on Twitter and this summer a Facebook game tied to “Real Housewives of New York” will roll out, with top online players getting shout-outs on air.
But Facebook’s immersion in our TV-watching could go well beyond games and fan pages. At that same Ad Age conference, Kay Madati, who heads the social network’s entertainment division, raised the possibility of Facebook-enabled TVs being able to automatically record programs that a certain percentage of your friends had “liked.”