“Content is the cost of entry to relevance in today’s society,” - Gary Vanynerchuk
“Shazam, Twitter and Viggle are all trying to co-opt behavior that is premised on actual human connection and pervert it for corporate propaganda purposes. It’s hard to see how this is going to work, practically speaking. Viggle’s strategy most explicitly betrays the fundamental illogic. If you have to pay us to watch the ads, your business model is broken. You’re better off making the ads so good that we choose on our own to go find them.” - Andrew Leonard
An honest look at the reality of the chasm between the root of Social TV behavior and the current experiences offered in the Second Screen market. A great read.
Good interactive TV has never been about the tech but about the ‘behavioural need’ – bad interactive TV is created by non-creatives and limited by vanilla templates or rely on 3rd party interactions shared across a range of broadcasters.
Gary Hayes
“But, once you cut through all the fluff, notice the genuine pros and cons of what the experience is and how it can benefit (or not benefit) that experience. Lots of conversation surrounding this will be “big idea speak” so hone in on the points that are concise and piercing because those tend to be the ones that make the most sense.” - Jameson Brown
Love that quote about Social TV talk.
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
Check out this really solid short Documentary on the birth of Social TV and its effect on cable news.
“I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand ‘likes’ for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted.”
More real world advice for brands from Augie:
“ social media departments tend to hang on every little detractor event and still focus too much on posting photos designed to get likes rather than to make a brand impression. Most seem not to not understand these efforts have little to no impact on the brand. In part, this is because they are focused on bad metrics that are not tied to business results (such as the number of likes and retweets) and in part because social media departments do not have the power to change what matters most—customer service, product quality, packaging, etc. Right now, many social media professionals are working around the edges rather than at the core where change is needed, …”
How working co-creatively can transform your businesses.
LOVE the idea of group “Data Dives” (that include creatives) for business
Living in the Golden Age of television has a downside: Everywhere you go, it seems as if all anyone wants to talk about is TV. Burning out on the discussion of Girls.
NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel’s popular TV shows. App users will find a more immersive …
The USA / NextGuide partnership could yield some interesting results.
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The
HUGE.
The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | Marketing Magazine
via Digiday by Giselle Abramovich
When a conversation spikes on Facebook for Mondelez, the company is able to understand what about its post got people so excited and engaged. It uses these learnings to inform marketing in other channels, like TV. As a result, Mondelez is seeing that its TV spots are now twice as effective.
Always listen with Bonin Bough talks social.
