Wonderful Profile of Don Ohlmeyer - Pioneer in Great Sports Television
via Sports Business Journal Daily and John Ourand
He grew up in the business as one of Roone Arledge’s disciples at ABC Sports. He eventually moved over as executive producer of NBC Sports, ventured out on his own by setting up his own company, and he wound up heading up NBC Entertainment’s West Coast office.
Ohlmeyer has a well-earned reputation as a workaholic, consumed by whatever task is at hand. From the late 1960s through the 1990s, he used that all-consuming work style to become one of the most influential media executives in the United States.
If you have even passingly watched sports on TV in the last three decades, Don Ohlmeyer influenced what you saw.
Boston Bruins Create Social Landing Page for all Networks Called the DEN
The Boston Bruins Digital Entertainment Network (DEN) essentially functions as a portal to the team’s social presence on sites from Facebook to Pinterest, a gateway to its mobile app, and a home for video and other digital content offerings.
Amy Latimer, the Bruins’ senior vice president of marketing and sales, says the network will help the team provide accessible content for fans as well as create better opportunities for sponsors.
“We believe that this initiative is an innovative new way of doing business in the digital world,” she wrote. “While just about every pro sports team has official accounts/pages on these social networks, we feel we are looking at them more strategically and rolling out initiatives that haven’t been done before. We feel it will ultimately be successful and would not be surprised to see other teams institute similar campaigns in the near future.”
This is a great move for a sports property in theory, but right now The DEN seems a bit too much like a traditional media web page and not like a “Social Portal”.
I think we should definitely cover all 32 teams. but that’s just me.
Huffington Post on Social TV and Sports
Brands and organizations are just learning how to navigate the social experience from a strategic point of view. As far as SocialTV goes, we’re seeing sports and entertainment companies quickly realizing they need to change strategy and think of TV as new media. “Digital” and “TV” have merged in the ecosystem. People are now watching more TV than ever. And because of social media, they’re more engaged in what they watch, taking to Twitter and Facebook with reactions in real-time. All this social TV engagement will not only help grow ad revenue, it will drive participation in social commerce as well.