Social TV â Does it Draw New Viewers? New Research Sheds Important Light - Ed Keller - WOM Matters - Jack Myers
"More specifically, social media has a much higher impact on drawing the so-called “repeaters” to watch more episodes than it does in recruiting “infrequents” to become viewers.
For the regular viewers of a program, there are three factors that are all strongly associated with increasing the probability of viewing a particular program. The first of these is “digital 1 to 1,” which includes text, instant message, and emails – private communications mainly between two people. The second of these is social media — Twitter, Facebook, GetGlue, etc. And the third factor is offline word of mouth conversations.”
Television's Future Has a Social Soundtrack
via Harvard Business Review by Deb Roy
“We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.”
Brilliant post from Bluefin Labs co-founder.