People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
Combine the largest American television audience in history with the greatest revolution in communications since the telephone and consider the power of the conversations that happen - millions of humans connecting in real-time at a singular Super Bowl party. When a company tries to turn that party into it’s own branded lottery, it clearly shows that many marketers still don’t understand the connection between TV and social media
MIAMI BEACH — A new survey of 19 TV producers and showrunners shows that there is excitement for opportunities provided by having viewers use a second screen while watching their favorite shows — but primarily as a tool to drive viewers back to the content on their TVs.
Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network.