Past experiments in micropayments on Twitter have flopped. Could the new “buy now” button be the answer struggling media companies and publishers have been longing for? Paul Armstrong looks at the potential rewards and challenges ahead.
Today, just five days from the Xbox: Game On briefing at E3, we are excited to announce that more than 45 new entertainment apps experiences are coming to Xbox One and Xbox 360 globally. Some of the most popular experiences such as an optimized-for-TV Twitter integration, Vine, HBO GO, ShowTime Anytime, Comedy Central, Major League Gaming (MLG), and more are scheduled to launch by the end of this holiday season. With these new additions, our catalog will increase by nearly 25%, bringing it to more than 225 apps around the world.