ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
Trident, Fuse TV and Twitter team up for a new Social TV integration.
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The
HUGE.
If a rumored music service wasn’t enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.
The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | Marketing Magazine
via Nieman Journalism Lab by Daniel Victor
“Does this mean the millions of Twitter users who deploy such hashtags to increase their reach are all wrong? Well…yes. We certainly have a history of carrying out myths in technology. Shaking a Polaroid picture didn’t make it develop any faster. Blowing on Nintendo cartridges didn’t help, either. We’ve all been told at some point that hashtags connect you to more people, and it’s been widely accepted as fact.”
Fantastic post by NYT Social Media editor Daniel Victor on the truth behind the hashtag myth. While on occasion, a small group using a hashtag can be useful, on the whole, the hashtag just creates social noise.
via Lost Remote by Cory Bergman
We’re starting to see some of the early products, and as is customary with Twitter, we’re seeing it first with an API partner. TBG Digital was given an early run at the adverting API, and this week it announced a new product called “Calendar Live” which gives marketers the ability to buy Promoted Tweets in sync with TV shows. While marketers could already do this manually — for example, buying tweets against show-related hashtags and scheduling them around the show’s airtime — TBG Digital has compressed it into an easy-to-use tool with more granular time-targeting abilities and trend monitoring.
via Harvard Business Review by Deb Roy
“We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.”
Brilliant post from Bluefin Labs co-founder.
via WindMill Marketing by Chris Treadaway
…And according to Mashable, it (Facebook) had roughly an 8-to-1 advantage over Twitter in terms ofOscar 2013 social interactions. So why is Twitter the alleged #1 social network for live events? A few reasons:
Twitter and TV - A Producers Guide
Twitter Platform 2013 - Overview
Here’s why the second screen industry will ultimately succeed:
Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.
Although we don’t know the exact acquisition price, we were told this is Twitter’s biggest acquisition to date.
(Presumably these sources were excluding Twitter’s early stock
aquisition of Summize, which would now be worth ~$800 million.)
HUGE news.