Most of the advertising industry currently sees social media and broadcast as different channels with separate audiences. But is that really the case? At the very least, there’s no denying the impa…
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them. What’s more, social media is making the “vast wasteland” of TV a b…
What does it mean to use Twitter, anyway?
Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’
Even if these numbers are wrong, it’s an issue for Twitter because this is what developers are talking about.
Beamly OnDemand works with three UK catch-up TV services and displays tweets about the shows as you watch, in real time.
Live-tweeting is one of the best ways to position yourself as an expert for some of the world’s hottest events. And you’ll gain some followers in the process.
Past experiments in micropayments on Twitter have flopped. Could the new “buy now” button be the answer struggling media companies and publishers have been longing for? Paul Armstrong looks at the potential rewards and challenges ahead.
Twitter released a powerful new analytics dashboard today.
Nielsen Second Screen Insights
One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to provide tools that make it easy for TV…
More data on the efficacy of tweets to marketers.
Cards is the name of the game and Twitter’s holding aces
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