Spot-On Analyst Downgrades Facebook - MoneyBeat - WSJ
The analyst who has accurately predicted Facebook’s big stock swings just offered a sour view on the social network’s near-term future.
Twitter is raising money on the concept of Social TV and Facebook has just been downgraded by a leading analyst due to lack of ability to monetize around Social TV. This proves there is a massive behavior trend still lacking a proper outlet in the social market.
Nate Elliott's Blog
Mr. Zuckerberg: Facebook is failing marketers.
A message from a VP and Principal Analyst at Forrester
Fame On: Facebook Testing VIP-Only App
A new app could make it easier for celebrities to see what regular people are saying about them on Facebook — and get them to post more on the site.
Another big step in the “Twitterification” of FB and one with potential Social TV implications.
The Problem with Facebook Data
via The Toad Stool by Alan Wolk
“But while the Like button has become ubiquitous and a seeming smash hit for Facebook, it does not appear to be used in any consistent manner. That was its selling point: a lower key way for users to indicate approval for a brand, but it’s also it’s Achille’s heel: if users aren’t displaying any sort of consistency in the way they use the like button, then the resulting data is fairly inaccurate and not all that useful. (Bye-bye monetization.)”
Fantastic post by Alan.
Facebook, Twitter, Television, and the Second Screen
via WindMill Marketing by Chris Treadaway
…And according to Mashable, it (Facebook) had roughly an 8-to-1 advantage over Twitter in terms ofOscar 2013 social interactions. So why is Twitter the alleged #1 social network for live events? A few reasons:
- Edgerank — News Feed real estate is and remains to be cherished by Facebook Users.
- Shelf life of a Tweet vs. Facebook Status Update — Tweets come & go during live events. Wait a second, and your screen is replaced with another dozen tweets or more depending on how many people you follow.
- Virality — Say something clever on Twitter, and millions of people might be exposed to it. That isn’t really possible on Facebook.
- Discoverability — Social chatter takes place on Facebook, but is happening on Users’ Profiles, Pages, and to a lesser extent in Groups. Twitter’s simplicity makes the chatter there appear to be more “alive”.
- Decorum — Facebook has emerged as the place for being careful about what you share. It has become our lifestream, a record of our lives. Twitter on the other hand is the record of our reactions. Twitter is where you let loose.