Perkolating

via Forbes by John Furrier

“According to Altimeter Group industry social media analyst Jeremiah Owyang, “(at the Oscars) brands failed at integrating second screen (social and engagement) during Oscar Ads. Real time Marketing was experimental, but overall, not an integrated experience”.

Nice post on the strategy and coordination it takes to create a successful integration around TV and social.

via Forbes by Michael Humphrey

Another great take from Mr Humphrey.

via Forbes by Michael Humphrey

Always dig Michael’s take on the Social TV sector. This is a fantastic “State of the Union” look at the current landscape. 

via Forbes by Michael Humphrey 

via Forbes by Jamie Farell

via Forbes by Michael Humphrey

via Forbes by Chunka Mui

We overestimate technology in the short term and underestimate it in the long term—even when we know that we tend to do so. This long-cited axiom is playing out again in the case of social media.

There should be no doubt about the short-term overestimation, given the initial exuberance and now the collapse of stocks like Zynga, Groupon and Facebook. The longer-term underestimation is harder to pin down, but even more dangerous. It is now well under way. -CM

Worthy read.

via Forbes by Anthony Wing Kosner

Some good takeaways in this piece, but I disagree here…

“Many of the ideas that have bubbled up for TV apps assume that viewers want to be “social” while they are watching, tweeting, posting to Facebook, watching what their “friends” are watching. For teenagers who text at the Thanksgiving table, this is probably a good guess, but I think it undersells what is really valuable about social media, what app-enabled TV can do and what most viewers most want.”

The idea that only “teenagers who text at thanksgiving” are the only users that want to  be “social” during shows, drastically underestimates how many user are texting and “live tweeting” during shows and events right now, much less the overall exploding behavior. This behavior, when consolidated in one place, would organically provide the exact “discovery” most discussed amongst Social TV folks. If users are cleanly presented what their friends and worthy tastemakers are viewing, their viewing choices can be shaped in a meaningful way.

via Forbes by John Furrier

Coca-Cola and Proctor & Gamble are the leading bell weather and market indicators in  the advertising business.  So when I saw a Coke press release with a SF based startup thismoment.com - a company that I’m following – the news caught my attention big time.   Coke announced the Coca-Cola TV Project with entertainment including Paul McCartney engaging directly to users with social media infrastructure and big data.  Similarly, Procter & Gamble recently launched their Olympics campaign“Thank You Mom” in time for Mother’s Day and it creatively profiles Olympic hopefuls from childhood to the medal podium at the Olympics.

via Forbes by Michael Humphrey

Michael has been right on in his analysis of the Social TV sector. I always enjoy reading his posts.

This interview features Bluefin Media’s Thom Thai. Another really smart dude.

via Forbes and Erika Andersen

They say the best way to learn a language is total immersion — so grab hold of some native speakers and take the plunge.

Preach!

Bluefin counted a 293 percent growth over last year’s 996K Oscar mentions. And it showed relatively brisk engagement all the way to the end of the show. It was the second largest entertainment event in Social TVs short history.

Great breakdown on what it means to be a better service company in the age of social media.