Why Social Media is Now Poised to Change the World
via Forbes by Chunka Mui
We overestimate technology in the short term and underestimate it in the long term—even when we know that we tend to do so. This long-cited axiom is playing out again in the case of social media.
There should be no doubt about the short-term overestimation, given the initial exuberance and now the collapse of stocks like Zynga, Groupon and Facebook. The longer-term underestimation is harder to pin down, but even more dangerous. It is now well under way. -CM
The New TV Apps Will Be Social, And A Whole Lot More
via Forbes by Anthony Wing Kosner
Some good takeaways in this piece, but I disagree here…
"Many of the ideas that have bubbled up for TV apps assume that viewers want to be “social” while they are watching, tweeting, posting to Facebook, watching what their “friends” are watching. For teenagers who text at the Thanksgiving table, this is probably a good guess, but I think it undersells what is really valuable about social media, what app-enabled TV can do and what most viewers most want.”
The idea that only “teenagers who text at thanksgiving” are the only users that want to be “social” during shows, drastically underestimates how many user are texting and “live tweeting” during shows and events right now, much less the overall exploding behavior. This behavior, when consolidated in one place, would organically provide the exact “discovery” most discussed amongst Social TV folks. If users are cleanly presented what their friends and worthy tastemakers are viewing, their viewing choices can be shaped in a meaningful way.
Forbes Breaks Down Oscars vs Grammys in Social TV Numbers
Bluefin counted a 293 percent growth over last year’s 996K Oscar mentions. And it showed relatively brisk engagement all the way to the end of the show. It was the second largest entertainment event in Social TVs short history.