Incredibly powerful deck from Wieden + Kennedy.
Advertisers Say What We're All Thinking: Social-Media Spending is Going to Explode
via Ad Age Digital
The survey also found that, on average, social-media advertising will make up about 27% of digital budgets over the next 12 months, compared with 22% in the previous 12 months. No other digital category — including ad networks/exchanges, media companies, demand-side platforms, portals and agency-trading desks — expect to see in-budget share gains over the next 12 months.
Madison Ave's ID Crisis (and Why Silicon Valley Still Needs to Learn from the Ad Industry.)
via Fast Co. (Rei Inamoto)
In the past 12 months, a number of advertising professionals have left the agency world and joined or launched their own startups. Startups that, according to these defectors, provide value to consumers because ad agencies really don’t. Startups that make useful things and solve problems because, again, agencies don’t. Startups that don’t try to sell you stuff you don’t need.
Mad Men may be the most acclaimed TV show today. But let’s face it: It’s fiction. And it was set in the Old World. Fast-forward 50 years to the New World, the allure of the advertising industry just isn’t what it used to be.
One of the reasons why so many startups fail is because they build stuff for themselves without thinking through real consumer insights and needs for normal people.
A Social TV Primer.
well thought “basics” on Social TV from somebody in the PR world.
from Heather Whaling
As I put my “PR hat” back on, I am blown away by the enormous potential for brands to utilize these conversations. Unfortunately, I haven’t seen a lot of good examples. Here are a few things to remember as you begin to brainstorm way to get your brand involved in the Social TV space.
- Remember social is a party. Be a part of the conversation, but don’t dominate it.
- Give viewers something they can’t get anywhere else. Whether it’s a product giveaway, exclusive content, featuring a user’s tweet on your Twitter brand page or traditional website – make it memorable and talkable.
- Make sure the show supports your target. This may seem elementary, but it’s always worth reaffirming.
Lost Remote is my spot for news in this sector. Dudes are on it.
Lost Remote: How has Zap2it been getting sponsors/advertisers excited about social? What are some examples?
Rebecca Baldwin: (Zap2it)Our observation is that there’s already a high level of excitement among advertisers over social. That said, Zap2it’s Ad Sales team has been getting our endemic tune-in clients even more excited by staying on top of developments in the fast-moving space and sharing what we think is the most useful and relevant information to them. Things like Nielsen’s study correlating an increase in social media buzz volume to an increase in show ratings. Our philosophy is that if we can be collaborative and act as a great marketing partner, we provide more value. This is what will ultimately help us become the “must-buy” TV site for marketers that need to drive program viewership.
Specifically, we’ve done a good job creating new opportunities for our advertisers connected to social-oriented product enhancements. For example, before we unveiled SocialGuide modules on Zap2it, we were in conversation with an advertiser that needed to align with social media conversations around shows. This led us create a brand new sponsorship of the “Most Social TV Now” list featured on our home page. This module powered by SocialGuide data summarizes the shows people are buzzing about most in real-time on Twitter. By helping the advertiser present the content to Zap2it’s audience of TV fanatics, we helped them build an association with social TV buzz. And help get their programming into the conversation along the way.