Jason Rzepka (SVP Public Affairs) is everything that is good about MTV, utilizing the power of the network for the greater good in very real ways. Can’t wait to see this develop.
This year will features live voting via Twitter. MTV’s proprietary second screen offerings have always been ahead of the curve when it comes to their tent-pole events.
The goal is to solve one of the most vexing problems facing the car industry: many young consumers today do not care that much about cars.
EVP of Scratch, Ross Martin, has a big boulder to push up the Millennial mountain. Selling cars and re-branding a behemoth like GM to young consumers is no small task (just check the comments section), yet I watched him build mtvU (with a handful of other super talented folks) into one of the best brands in the Viacom umbrella. Going to be fun to watch.
Here’s how it will work: users begin by drafting a team of Presidential and Congressional candidates. During the campaign, points are awarded and deducted for 1) how those candidate behave and 2) what users do. So how will the game score the candidates? MTV will compile data from Politifact (“Truth-O-Meter” scores), RealClearPolitics (polling numbers), Project Vote Smart (courage on issues), Center for Responsive Politics (financial transparency) and the Wesleyan Media Project (content of TV advertising) to “reward candidates for exhibiting behaviors voters deserve, and penalize politicians for behaviors that hurt our democracy.”
The 2011 VMAs was the network’s highest watched in thirty years, and 2010 yielded them their biggest ratings gain in a decade. On the eve of the MTV upfront later this week, we spoke with MTV President Stephen Friedman about the importance of social TV to deliver content and bring extra opportunities to their advertisers.
The power and influence of Twitter has dominated conversations at NAB this week. At the NewTek discussion, MTV’s Jeff Jacobs described how his company now requires that pitches by producers seeking to offer new shows to his channel must also include a social media plan for promoting their programs. And when a new show launches, Twitter provides Jacobs and other TV executives with an almost instantaneous read on how well it is being received by its younger audience.
IPTV interview with Kristin Frank of MTV during IP&TV World Frum 2012 event in London.
MTVs VMA co-viewing web dashboard is still the best I’ve seen for a major tentpole event. I always pay attention to what Kristin and her team are doing in the space.
MTV is going back to its roots. No, not by actually showing music videos: Today it announced that it will be reviving its beloved ’80s series of short video interludes created by the emerging art stars of the day, “Art Breaks.” The short video-art bites typically last 30 seconds, and are set to be shown between commercials and regular programing. Artists whose work will be featured between more typical MTV fare like “16 and Pregnant” and “Jersey Shore” include Mickalene Thomas, Rashaad Newsome, and Tala Madani.
Trendrr.TV has released its final social TV rankings and data analysis for February 2012: CBS programming had the highest share of voice in February, at 31%, as well as the biggest jump in broadcast social share from the previous month, at 8%. ABC programming came in at second with 24% share of voice, which was up 4% from January, followed by FOX (20%, +0%), NBC (13%, -5%) and the CW (9%, +0%). As for the top cable networks, they are as follows: CNN (13%), MTV (12%), Nickelodeon (9%), TNT (6%) and Comedy Central (5%). Trendrr defines share of voice as the percentage of total broadcast or cable activity, including Twitter conversations, and Facebook, Miso and GetGlue actions, which are attributed to a particular network or show. Interestingly, when it came to special events or one-off shows, such as the Super Bowl, the NBA All-Star Game or awards ceremonies, Twitter held down a commanding 94+% share of activity when grouped with Facebook and GetGlue.
via Cynopsis Digital. twitter has the tent pole TV events on lock at 94%.
