Most of the advertising industry currently sees social media and broadcast as different channels with separate audiences. But is that really the case? At the very least, there’s no denying the impa…
Reuters will introduce a digital TV service in 2015 that will allow subscribers to receive personalized news shows and live news feeds.
After a year-long partnership, Kantar Media and Twitter this week revealed the UK’s first official Twitter TV metric an at industry…
Shazam, the popular song-recognition app, is launching a new sales platform called Resonate, which it says will help TV networks better monetize the viewers who use their mobile devices while they’re watching TV.
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them. What’s more, social media is making the “vast wasteland” of TV a b…
Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’
Even if these numbers are wrong, it’s an issue for Twitter because this is what developers are talking about.
Beamly OnDemand works with three UK catch-up TV services and displays tweets about the shows as you watch, in real time.
Live-tweeting is one of the best ways to position yourself as an expert for some of the world’s hottest events. And you’ll gain some followers in the process.
Nielsen Second Screen Insights
Jesse Redniss and David Beck discuss Social and Second Screen.
Both Twitter and Facebook are vying for pole position as the platform of choice for social TV engagement — the place where viewers go to quip about..
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