Shazam, the popular song-recognition app, is launching a new sales platform called Resonate, which it says will help TV networks better monetize the viewers who use their mobile devices while they’re watching TV.
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them. What’s more, social media is making the “vast wasteland” of TV a b…
Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’
Even if these numbers are wrong, it’s an issue for Twitter because this is what developers are talking about.
Beamly OnDemand works with three UK catch-up TV services and displays tweets about the shows as you watch, in real time.
Live-tweeting is one of the best ways to position yourself as an expert for some of the world’s hottest events. And you’ll gain some followers in the process.
Nielsen Second Screen Insights
Jesse Redniss and David Beck discuss Social and Second Screen.
Both Twitter and Facebook are vying for pole position as the platform of choice for social TV engagement — the place where viewers go to quip about..
One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to provide tools that make it easy for TV…
More data on the efficacy of tweets to marketers.
Accent theme by Handsome Code