“ If you can’t keep up with the chatter, you have a skewed noise-to-sound ratio. Your network may or may not be made of valuable communicators on a given topic, but without real-time curation by Twitter or another source, you are left with a less than stellar experience.” - Chris Copeland (CEO of GroupM Next)
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
Living in the Golden Age of television has a downside: Everywhere you go, it seems as if all anyone wants to talk about is TV. Burning out on the discussion of Girls.
NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel’s popular TV shows. App users will find a more immersive …
The USA / NextGuide partnership could yield some interesting results.
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The
If a rumored music service wasn’t enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.
The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | Marketing Magazine
“The key to remember is not to judge the success of the ad by the number of Tweets, as that frequently represents only a small subset of those who are exposed to the message. That’s a ratio that you can change. Nonetheless, those exposed and those who tweet demonstrate value to brands. Doing so increases lift and overall brand metrics…”
“Tweetable moments require architecture. Second screen behavior, what’s said and what happens next, also requires architecture. The intentional design and integration of branded value and story turn the wheel of discovery and engagement to the benefit of everyone from viewers to marketers. At some point the role of the first and second screen blurs in the background, creating one living and Tweeting ecosystem of story and experience.”
In a new report released by TDG, Social TV: Myths, Facts, and the Future, social TV use by American television viewers is forecast to grow significantly over the next seven years, driving major changes in the business landscape for television and online/Over-the-Top (OTT) video.
“Does this mean the millions of Twitter users who deploy such hashtags to increase their reach are all wrong? Well…yes. We certainly have a history of carrying out myths in technology. Shaking a Polaroid picture didn’t make it develop any faster. Blowing on Nintendo cartridges didn’t help, either. We’ve all been told at some point that hashtags connect you to more people, and it’s been widely accepted as fact.”
Fantastic post by NYT Social Media editor Daniel Victor on the truth behind the hashtag myth. While on occasion, a small group using a hashtag can be useful, on the whole, the hashtag just creates social noise.
We’re starting to see some of the early products, and as is customary with Twitter, we’re seeing it first with an API partner. TBG Digital was given an early run at the adverting API, and this week it announced a new product called “Calendar Live” which gives marketers the ability to buy Promoted Tweets in sync with TV shows. While marketers could already do this manually — for example, buying tweets against show-related hashtags and scheduling them around the show’s airtime — TBG Digital has compressed it into an easy-to-use tool with more granular time-targeting abilities and trend monitoring.
“We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.”
…And according to Mashable, it (Facebook) had roughly an 8-to-1 advantage over Twitter in terms ofOscar 2013 social interactions. So why is Twitter the alleged #1 social network for live events? A few reasons:
Edgerank — News Feed real estate is and remains to be cherished by Facebook Users.
Shelf life of a Tweet vs. Facebook Status Update — Tweets come & go during live events. Wait a second, and your screen is replaced with another dozen tweets or more depending on how many people you follow.
Virality — Say something clever on Twitter, and millions of people might be exposed to it. That isn’t really possible on Facebook.
Discoverability — Social chatter takes place on Facebook, but is happening on Users’ Profiles, Pages, and to a lesser extent in Groups. Twitter’s simplicity makes the chatter there appear to be more “alive”.
Decorum — Facebook has emerged as the place for being careful about what you share. It has become our lifestream, a record of our lives. Twitter on the other hand is the record of our reactions. Twitter is where you let loose.
