Perkolating

via Ad Age by David Teicher

Startups can win a marketing and media strategy from a great agency.

via  AlexanderRea.com

Check this exhaustive recap of the panels you missed (or should have gone to) including audio, slideshares and twitter links. This entire post is densely packed with meaningful info and insight. 

Ogilvynotes tumblr has some nice recaps and highlights.

ogilvynotes:

Good morning everyone

Here’s the recap of yesterday’s notes. It was a big day for us with a great selection of talks.

• http://ogilvynotes.com/49790/456853/sxsw-2012/sean-parker-presentation
• http://ogilvynotes.com/49790/456852/sxsw-2012/the-future-of-innovation-and-consumer-electronics
• …

Loves us some Rembert Browne.

Speaking of the music crowd, these past three days have shown me something I never expected to witness. No one (and I mean that in the least hyperbolic way possible) rolls deeper than the employees of a start-up. No one. It’s unbelievable. I referenced the music crowd because I have long thought of “crews” as a rapper’s entourage or maybe America’s Best Dance Crew. No longer will I think like that, because the image of 10-12 adults in matching shirts walking almost in formation around the Austin Convention Center committing acts of “I’m putting my poster/sticker over your poster/sticker” terrorism will forever be seared in my brain. It’s been like three days of watching the final scene inDrumline/Stomp the Yard/Step Up 2, minus the dancing (so far) but plus the two-minute sales pitch.

Gold Jerry! Gold I tell you.

via SxSW Interactive

As Thurston explained, he can trace his natural inclination towards political activism back to his great grandfather who was born into slavery, and taught himself to read. Similarly, Baratunde has taught himself, and hopes to impart onto others, the ability to Read the World.

When the media is busy talking about the state of the media, Baratunde explained, it falls on the comedians of the world to cover things in a way that other people won’t and to play the role of communicating truth indirectly.

Having been at The Onion for over 4 years now, Baratunde was able to perfectly articulate how “the ability to mock the world, with people from around the world, tests the limits of freedom” and how you can almost directly measure the freedom of a country by its tolerance of that satire.

if you don’t know Baratunde Thurston, you should.

via Mashable.

via @poniewozik on Time.

This sounds really amazing actually. One of the few announced panels that makes me jealous of being down there.